The Beacon Drive-In In Spartanburg, South Carolina Remains A Roadside Icon
Along the highways of Spartanburg, The Beacon Drive-In still shines as a symbol of classic American dining.
More than just a stop for a quick bite, it stands as a roadside icon that continues to hold a special place in South Carolina’s food history.
Birth of a Southern Icon
In 1946, founder John B. White Sr. opened The Beacon with just a handful of counter stools and a dream.
After returning from World War II, White transformed a tiny hot dog stand into what would become a Spartanburg institution.
The restaurant quickly gained popularity for its quick service and hearty portions.
White’s business philosophy was simple – serve good food fast and plenty of it.
Over 75 years later, his legacy continues as The Beacon serves approximately one million customers annually, making it one of the largest restaurants in the United States.
Famous ‘A-Plenty’ Tradition
Nothing says Beacon Drive-In quite like ordering something ‘a-plenty.’
This signature style means your burger, hot dog, or sandwich comes buried under a mountain of sweet onion rings and crispy french fries – all on the same plate!
The tradition began decades ago when hungry mill workers wanted maximum food for their money.
Today, first-timers often gasp when they see the sheer volume of food heading their way.
Locals know to come hungry or be prepared to share.
The a-plenty portions have become so legendary that they’re practically a tourist attraction in themselves.
J.C.’s Legendary Calling System
For decades, the booming voice of J.C. Stroble echoed through The Beacon as he called out orders with rhythmic precision.
As the restaurant’s iconic caller from 1957 until 2013, J.C. could memorize complex orders for large groups without writing anything down.
‘Call it!’ he’d shout after taking your order, signaling to the kitchen staff what to prepare.
His remarkable memory and distinctive calling style became as famous as the food itself.
Though J.C. passed away in 2013, his legacy lives on through the current calling system that maintains this unique Beacon tradition.
Sweet Tea by the Gallon
The Beacon’s sweet tea isn’t just a beverage – it’s practically a religion in Spartanburg.
Served in massive 32-ounce cups that locals affectionately call ‘buckets,’ this syrupy sweet concoction keeps customers coming back for refills.
Rumor has it The Beacon goes through more tea than any other non-chain restaurant in the nation.
They brew it fresh throughout the day in 30-gallon batches, ensuring that perfect southern sweetness.
Many regulars even take home gallon jugs of the famous brew, making The Beacon’s tea a staple at family gatherings across the Upstate.
Organized Chaos at the Counter
First-timers at The Beacon often stand bewildered by the seemingly chaotic ordering system.
Veterans know to keep moving along the counter, stating their order quickly and clearly when they reach the caller.
The line moves with surprising efficiency despite serving up to 10,000 customers on busy days.
Regulars navigate the system with practiced ease, while newcomers receive gentle guidance from staff or fellow diners.
This organized chaos is part of The Beacon’s charm – a time-honored system that hasn’t changed much since the 1950s. It’s not just ordering food; it’s participating in a cultural tradition.
The Beacon’s Iconic Architecture
The Beacon’s distinctive building with its towering neon sign has become a Spartanburg landmark.
The current location, built in the 1950s, maintains much of its mid-century charm with elements typical of classic American drive-ins.
Though the restaurant has expanded over decades, the original architectural elements remain.
The iconic beacon-topped sign stands nearly 60 feet tall, guiding hungry travelers to this culinary lighthouse.
Inside, the sprawling dining rooms can seat over 350 people at once.
The décor remains refreshingly unpretentious – focusing attention where it belongs, on the massive plates of food.
