Sweet Tradition Lives On At Lee Sims Chocolates In New Jersey
This family-owned chocolate haven has delighted generations with handmade treats crafted from century-old recipes.
Walking through their doors is like stepping back in time, where the rich aroma of cocoa and caramel instantly transports you to a simpler era of authentic confectionery magic.
A Century of Sweet History
Founded by George Sims in 1924, this chocolate paradise began as a small candy shop during the Roaring Twenties.
George learned confectionery arts in Philadelphia before bringing his talents to Jersey City.
Through the Great Depression, world wars, and changing times, the shop persevered under family stewardship.
Now approaching its centennial, Lee Sims represents four generations of chocolate-making expertise, with recipes virtually unchanged since its founding days.
Handcrafted Chocolate Masterpieces
Every chocolate creation at Lee Sims is painstakingly crafted by hand, just as it was nearly a century ago.
No assembly lines or mass production here – only skilled artisans working with copper kettles and marble slabs.
Their signature chocolate-covered strawberries cause lines around the block during Valentine’s season.
The buttercreams achieve legendary status among regulars, with silky-smooth centers that dissolve dreamily on your tongue beneath a perfect chocolate shell.
Seasonal Specialties Worth Celebrating
Easter transforms the shop into a wonderland of chocolate bunnies – not mass-produced hollow figures, but solid, hand-decorated works of art.
Loyal customers place orders months in advance to secure these coveted treats!
Christmas brings hand-painted chocolate Santas and delicate peppermint bark.
During Halloween, chocolate witches and ghosts delight trick-or-treaters.
Each holiday showcases the family’s commitment to maintaining traditions while creating sweet memories for New Jersey families across generations.
